I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World (Paperback)
  • I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World (Paperback)
zoom

I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World (Paperback)

(author)
£12.99
Paperback 304 Pages / Published: 11/03/2021
  • In stock

Available

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Publisher: Orion Publishing Co
ISBN: 9781786279484
Number of pages: 304
Weight: 340 g
Dimensions: 204 x 136 x 34 mm

You may also be interested in...

Masters of Innovation
Added to basket
£19.99
Hardback
Zero to One
Added to basket
£10.99
Paperback
Screw Business as Usual
Added to basket
The Innovator's Dilemma
Added to basket
Running Lean
Added to basket
£27.99
Paperback
A Mind for Business
Added to basket
£12.99
Paperback
The Founder's Dilemmas
Added to basket
The Wide Lens
Added to basket
£14.99
Paperback
All In Startup
Added to basket
£18.99
Hardback
Organization Development
Added to basket
The Knockoff Economy
Added to basket
Learn or Die
Added to basket
£25.00
Hardback
Makers
Added to basket
£10.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.