Yes!: 60 secrets from the science of persuasion (Paperback)
  • Yes!: 60 secrets from the science of persuasion (Paperback)
zoom

Yes!: 60 secrets from the science of persuasion (Paperback)

(author), (author), (author)
£9.99
Paperback 304 Pages / Published: 06/04/2017
  • In stock

Available

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion. This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

Publisher: Profile Books Ltd
ISBN: 9781781257425
Number of pages: 304
Weight: 336 g
Dimensions: 198 x 129 x 21 mm
Edition: Main


MEDIA REVIEWS
Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. -- Daniel Finkelstein, Executive Editor * The Times *
Read this book. ... perfectly pitched for smart businesspeople -- Octavius Black * Management Today *
Surprising, provocative, fun. -- Tim Harford, Author * The Undercover Economist *
In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable. -- Matthew Taylor, Chief Executive, RSA
A book filled with wisdom -- Richard H. Thaler, co-author of 'Nudge'
This book ranks in the top 10 business books that I've ever read -- Guy Kawasaki, author * The Art of the Start *
Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either. -- Stuart Jeffries * Guardian *
If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini, the world's most practical social psychologist and master of "influence". In this book Cialdini teams up with a gifted young scholar and a seasoned consultant to produce a book filled with wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do?" -- Richard H. Thaler, co-author * Nudge *

You may also be interested in...

The Networking Book
Added to basket
The Storytelling Book
Added to basket
Resonate
Added to basket
£22.99
Paperback
Presenting
Added to basket
DK
£5.99
Paperback
The Presentation Coach
Added to basket
Getting Past No
Added to basket
£9.99
Paperback
Gamestorming
Added to basket
£31.99
Paperback
Positioning: The Battle for Your Mind
Added to basket
Effective Business Writing in Easy Steps
Added to basket
Effective Communication
Added to basket
DK
£5.99
Paperback
Yes!
Added to basket
£9.99
Paperback
How to Run a Great Workshop
Added to basket

Please sign in to write a review

Your review has been submitted successfully.