50 Management Ideas You Really Need to Know - 50 Ideas You Really Need to Know series (Paperback)
  • 50 Management Ideas You Really Need to Know - 50 Ideas You Really Need to Know series (Paperback)
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50 Management Ideas You Really Need to Know - 50 Ideas You Really Need to Know series (Paperback)

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£10.99
Paperback 240 Pages / Published: 02/08/2012
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In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

Publisher: Quercus Publishing
ISBN: 9781780875835
Number of pages: 240
Weight: 260 g
Dimensions: 214 x 134 x 20 mm

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