Chill Factor: How a Minor-League Hockey Team Changed a City Forever (Hardback)David Paitson (author), Craig Merz (author), Bob Hunter (foreword)
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Chill Factor follows the wild ride through the eyes of team president and general manager David Paitson, from the early formation of the minor-league franchise through the decision to rattle the status quo by going to the edge and beyond with a marketing and promotional plan that was both edgy and controversial.
The success of the Chill after their first season gave the organization the impetus to challenge local civic and business leaders to build a world-class arena and emerge from the shadow of OSU. There were setbacks and triumphs on and off the ice, and eventually the realization that the Columbus of today would not be possible without the aid of the Chill.
Chill Factor takes readers into the front office and onto the rink, giving every angle of how a small town was able to get behind a working-class team that fought both on and off the ice. This thrilling account will appeal to those who remember the Chill's reign, as well as those who enjoy seeing the underdog climb the ladder to sports supremacy.
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Publisher: Sports Publishing LLC
Number of pages: 344
Weight: 574 g
Dimensions: 229 x 152 x 33 mm
"Chill Factor is a fun story of off-the-wall marketing and keen vision turning a college sports town into a major league NHL city." -Joe Pelletier, HockeyBookReviews.com
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