The Testaments out now
The Revenge of Analog: Real Things and Why They Matter (Hardback)
  • The Revenge of Analog: Real Things and Why They Matter (Hardback)
zoom

The Revenge of Analog: Real Things and Why They Matter (Hardback)

(author)
£20.00
Hardback 304 Pages / Published: 08/11/2016
  • In stock online
  • Free UK delivery

Usually dispatched within 24 hours

  • This item has been added to your basket
The more advanced our digital technologies, the more we come to realize that reality rules. David Sax reassures us surviving members of team human that material existence is alive and well, and makes a compelling case for the reclamation of terra firma and all that comes with it." - Douglas Rushkoff, author of Throwing Rocks at the Google Bus A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life- and the robust future of the real world outside it.

Publisher: INGRAM PUBLISHER SERVICES US
ISBN: 9781610395717
Number of pages: 304
Weight: 450 g
Dimensions: 167 x 243 x 27 mm

You may also be interested in...

Behind the Counter
Added to basket
£9.99
Paperback
Department Stores
Added to basket
£7.99
Paperback
Sold to the Man With the Tin Leg
Added to basket
My Kingdom of Books
Added to basket
Shopped
Added to basket
£12.99
Paperback
Shopping, Seduction & Mr Selfridge
Added to basket
The London Market Guide
Added to basket
Shopgirls
Added to basket
£7.99
Paperback
The Wal-Mart Effect
Added to basket
Amazon Income
Added to basket
£23.00
Paperback
In Biba
Added to basket
£19.99
Hardback
Tescopoly
Added to basket
£9.99
Paperback
Sold Out
Added to basket
£14.99
Paperback
The Wonder of Woolies
Added to basket

Please sign in to write a review

Your review has been submitted successfully.