Rebel Ideas: The Power of Diverse Thinking (Paperback)
  • Rebel Ideas: The Power of Diverse Thinking (Paperback)
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Rebel Ideas: The Power of Diverse Thinking (Paperback)

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£9.99
Paperback 320 Pages
Published: 02/04/2020

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Waterstones Says

A radical call to arms against the limited boundaries of individual thought, Syed’s latest masterwork posits the idea that only collaborative thinking can unlock human potential and help to solve the burning problems of modern society.

Where do the best ideas come from?

And how do we apply these ideas to the problems we face - at work, in the education of our children, and in the biggest shared challenges of our age: rising obesity, terrorism and climate change?

In this bold and inspiring new book, Matthew Syed - the bestselling author of Bounce and Black Box Thinking - argues that individual intelligence is no longer enough; that the only way to tackle these complex problems is to harness the power of our 'cognitive diversity'.

Rebel Ideas is a fascinating journey through the science of team performance. It draws on psychology, economics, anthropology and genetics, and takes lessons from a dazzling range of case-studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest, and a moving tale of deradicalization in America's deep South. Plus: insights from the studio of the most successful songwriter you've never heard of, the secrets of the most creative and progressive schools in the world, and how the marriage decrees of the Catholic Church inadvertently inspired the Industrial Revolution.

It is a book that will strengthen any company, institution or team, but it also offers many individual applications too: the remarkable benefits of personalised nutrition, advice on how to break free of the echo chambers that surround us, and tips on how we can all develop an 'outsider mindset'.

Rebel Ideas offers a radical blueprint for creative problem-solving. It challenges hierarchies, encourages constructive dissent and forces us to think again about where the best ideas come from.

Publisher: John Murray Press
ISBN: 9781473613942
Number of pages: 320
Weight: 259 g
Dimensions: 128 x 194 x 22 mm

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“Fascinating read”

This book is an easy read with a strong logical argument - that diversity in how we think is essential to solve complex problems - backed up by stories of real life events to illustrate the argument. Very readable,... More

Paperback edition
Helpful? Upvote 37

“An unoriginal look at originality”

Irony is at the heart of this book about original, diverse thinking written by a professional magpie who collects & re-packages other people's ideas. If we are serious about embracing diverse ideas and... More

Paperback edition
3 similar books recommended
Helpful? Upvote 9

“perfection introduction to marketing”

It's a perfect introduction to the basis of marketing.
An easy read and really helpful for those who want to know more about marketing/ brands/ communication.

Paperback edition
Helpful? Upvote 8

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