The Great Plant-Based Con: Why eating a plants-only diet won't improve your health or save the planet (Hardback)

The most incredible book - Delia Smith, The Food Programme, BBC Radio 4

How I have waited for this book! A much needed, fact-packed, lucidly argued demolition of pervasive, endlessly recycled, anti-animal source food propaganda, and a very welcome, closely argued, well-reasoned defence of our traditional omnivore diet - Joanna Blythman

A brave, well-researched and highly readable book that confronts the many myths about meat, health and climate change. Buxton's deep dive into the science and politics of these questions makes this book a must-read for anyone who cares about their health - or the planet - Nina Teicholz, science journalist and bestselling author of THE BIG FAT SURPRISE

THE GREAT PLANT-BASED CON is persuasive, entertaining and well researched ... the book will help to alleviate the guilt many of us feel about our diets - Louise Eccles, Sunday Times

[A] forensic examination of the evidence ... Buxton is brilliant at reminding us of some basic statistical truths, ones that are usually forgotten these days ... It's refreshing to read a book which recognises that life is complicated - Mark Mason, Daily Mail, Book of the Week

A calm, incisive dissection of veganism's salvationist claim to protect human health and the planet - John Lewis-Stempel, Country Life

In THE GREAT PLANT-BASED CON, Jayne Buxton provides insightful analyses and thoughtful alternatives to narratives about plant-based diets, human and environmental health. Her engrossing account is food-for-thought for everyone, be they herbivorous, omnivorous, or carnivorous. I promote this entrée at every opportunity - Fred Provenza, Professor Emeritus of Behavioural Ecology, Utah State University and author of NOURISHMENT: WHAT ANIMALS CAN TEACH US ABOUT REDISCOVERING OUR NUTRITIONAL WISDOM

THE GREAT PLANT-BASED CON is absolutely exceptional. When you've read works of Gary Taubes and Nina Teicholz, you'll need to add this to your essential reading list. I was ignorant of so much that is so elegantly explained - Professor Tim Noakes

Intelligent and very well-researched ... [Jayne is] able to be objective and speak out without losing a university seat or a research grant, but with knowledge of the food industry from a career in consultancy. She has sifted through all the scientific arguments fairly and produced a very readable book that explains it all in a way that can easily be digested ... a fascinating read and its intelligent explanation of the way that Big Food makes us ill, and Big Pharma makes another fast buck curing us, may yet make it a seminal classic, similar in its impact to Rachel Carson's brilliant exposé of chemical pesticides, Silent Spring, two generations ago. There is no doubting Buxton's conclusion that we have been conned ... a brave book - Jamie Blackett, Daily Telegraph

With incredible skill, Jayne Buxton captures the edifice of intellectual and cultural fraud behind today's mythology of the safety plant-based eating. Everyone needs this important and timely book - Sally K. Norton MPH, nutritional scientist and author of TOXIC SUPERFOODS

Jayne Buxton's compelling read THE PLANT-BASED CON challenges the 'plant-biased' narrative sweeping across the globe and embedding itself into the very fabric of our society. Jayne takes a deep dive into the vested interests and religious ideology shaping the plant-based con, leaving no stone unturned ... I highly recommend this book! - Belinda Fettke, https://isupportgary.com