Decoding Greatness: The Hidden Strategy for Achieving Extraordinary Success (Hardback)Ron Friedman (author)
- In stock
'An eye-opening, fast-paced read that will transform the way you approach your next project.' Shawn Achor
For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors and entrepreneurs: reverse engineering.
To reverse engineer is to decode what works for others and learn how to apply those same methods and strategies to develop your own unique ideas and projects. Exploring what lies behind the success of top performers - from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams, and many more - you will learn from the best. Combined with ground-breaking research on pattern recognition, skill acquisition, motivation, performance and creativity, this book is a practical guide to achieving success within any field.
Decoding Greatness provides a new way of thinking and working, and through unforgettable stories and strategies, you will learn how to improve your skills and spark break-through ideas. And once you have learned this formula, you can apply it to anything.
Publisher: Simon & Schuster Ltd
Number of pages: 288
Dimensions: 234 x 153 x 25 mm
'Ron Friedman brilliantly illuminates how experts in every field use reverse engineering to jumpstart their thinking and spark innovation. Decoding Greatness is an eye-opening, fast-paced read that uses the unexpected success stories of athletes, artists, innovators, entrepreneurs, and even criminal masterminds. Clear, concise, and backed by the latest science, it's a rare combination of entertainment and enlightenment that will transform the way you approach your next project.' -- Shawn Achor, New York Times bestselling author of The Happiness Advantage and Big Potential
'Great innovators have one thing in common. They all cracked the code. In his riveting new book, Ron Friedman shows how history's most creative minds unlocked the potential of reverse engineering, and more importantly, how to apply that process strategically in today's most competitive fields. Filled with compelling, unforgettable stories, Friedman shows how disruptive innovations in technology, sports, art, and business have shaped our world where future innovations can be found.' -- Marshall Goldsmith, New York Times bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There
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