Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid GBP110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing GBP374 million.
At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.
Publisher: Little, Brown Book Group
Number of pages: 320
Weight: 396 g
Dimensions: 198 x 126 x 15 mm
Likely to [be] one of the business reads of the year * Dominic O'Connell, SUNDAY TMES *
This book is a must-read for business managers * Bill Jamieson, SCOTSMAN *
The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah * Marianne Macdonald, EVENING STANDARD *
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