Product Leadership: Pathways to Profitable Innovation (Hardback)
  • Product Leadership: Pathways to Profitable Innovation (Hardback)
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Product Leadership: Pathways to Profitable Innovation (Hardback)

(author)
£29.00
Hardback 304 Pages / Published: 03/01/2005
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As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

Publisher: Basic Books
ISBN: 9780465014330
Number of pages: 304
Weight: 624 g
Dimensions: 241 x 168 x 27 mm
Edition: 2nd edition

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