Red Teaming: Transform Your Business by Thinking Like the Enemy (Paperback)
  • Red Teaming: Transform Your Business by Thinking Like the Enemy (Paperback)
zoom

Red Teaming: Transform Your Business by Thinking Like the Enemy (Paperback)

(author)
£10.99
Paperback 288 Pages
Published: 07/07/2022
  • 5+ in stock

Usually dispatched within 2-3 working days

  • This item has been added to your basket

THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITION

Developed by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world.

Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look at their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. By embracing red teaming, leaders in companies of every size and in every industry will be able to plan better, innovate and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted. Don't get left behind.

Red teaming can help any company plan better, anticipate emerging threats and avoid potentially disastrous mistakes - from mistimed product launches to ill-conceived acquisitions. Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems.

Red teaming features in the decision-making processes of today's most successful companies, from Amazon and Google to Ford and Toyota. As the first civilian to graduate from the US Army's elite red team leaders course, Bryce Hoffman is uniquely placed to reveal a clear set of tools and techniques that will enable every company, department, team and organisation to adopt this game-changing method into their business too.

'Red Teaming is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time. This is a book that every business and team needs to read NOW! - Jon Gordon, bestselling author of The Energy Bus and You Win in the Locker Room First

'Another home run for Bryce Hoffman. Red teaming methods can correct overconfidence and impulsive decision making - just what we need today' - Gary Klein, Ph.D., Senior Scientist, MacroCognition LLC, and author of Sources of Power

Publisher: Little, Brown Book Group
ISBN: 9780349431468
Number of pages: 288
Weight: 228 g
Dimensions: 196 x 126 x 24 mm


MEDIA REVIEWS

Red teaming is a vital way for leaders to get the honest answers and alternative perspectives they need to plan better and make their strategies succeed - Marshall Goldsmith, bestselling author of Triggers, What Got You Here Won't Get You There

You may also be interested in...

Key Management Models
Added to basket
Positioning: The Battle for Your Mind
Added to basket
Playing to Win
Added to basket
£22.00
Hardback
Traction
Added to basket
£15.99
Paperback
Lean Thinking
Added to basket
£7.00
Paperback
The Concise 33 Strategies of War
Added to basket
Brilliant Business Plan
Added to basket
Strategy Safari
Added to basket
£27.99
Paperback
Limitless
Added to basket
£16.99
Hardback
Strategic Information Systems Management
Added to basket
Key Person of Influence
Added to basket
Escape Velocity
Added to basket
Growth Hacker Marketing
Added to basket

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: