Make Elephants Fly: The Process of Radical Innovation (Paperback)
  • Make Elephants Fly: The Process of Radical Innovation (Paperback)

Make Elephants Fly: The Process of Radical Innovation (Paperback)

Paperback 320 Pages
Published: 14/11/2017
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Drawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how to develop, validate, and bring your impossibly big ideas to life.

In today's world, everyone needs to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer, or professional: There's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option - it's the price of admission into the business world.

Make Elephants Fly willhelp you implement the same methodologies and processes as the most innovative startups in Silicon Valley. It will show you:

*How startups come up with breakthrough products and services.
*How to structure innovation teams.
*The best ways to identify and vet new ideas.
*What it takes to foster a culture of innovation.
*How to establish a process of innovation throughout your organization.

By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!

Publisher: Little, Brown Book Group
ISBN: 9780349418834
Number of pages: 320
Weight: 391 g
Dimensions: 232 x 154 x 23 mm


This is a comprehensive, very readable book that examines both "tiny changes" as well as radical innovations - hence the intriguing title. It is full of practical ideas, tools, guidance, advice and insight, offering something to every manager and leader. I will definitely make use of this winning book - Philip Crisp, CMgr FCMI CMC FIC, Founding Director, Development Professionals Ltd

Hoffman's insights come from many years working with startups in Silicon Valley and around the world. It's essential reading for business leaders and aspiring entrepreneurs - Matthew Stepka, Angel Investor and former VP of Business Ops and Special Projects at Google

This is a must-read for anyone who wants to imagine what it is like to have all the brains in Hoffman's enterprise innovating while they work - Tim Draper, founder of DFJ

As an experienced entrepreneur and coach of many startups, Hoffman provides a roadmap and set of tools that can help both entrepreneurs and executives master the art of innovation - Gil Penchina, Partner at IDG Ventures

With so much going against you as an entrepreneur, prep for the adventure by first reading Hoffman's Make Elephants Fly to gain key insights and increase your chances of success - Howard Hartenbaum, General Partner at August Capital

Hoffman's Make Elephants Fly takes complicated concepts and makes them easy to use. . . It's like having Hoffman whispering in your ear at critical decision moments - Carol Sands, Founder of The Angels' Forum and The Halo Fund

Hoffman's book breaks new ground, teaching entrepreneurs, corporate executives, and anyone with a business how to innovate like successful startups in Silicon Valley - Jerry Kaplan, Author of Artificial Intelligence: What Everyone Needs to Know, and founder of GO Corporation

Hoffman reveals the black arts of how Silicon Valley startups innovate. An investment in this book will pay a thousand returns! - Andrew Romans, Author of The Entrepreneurial Bible to Venture Capital and founder of Rubicon Venture Capital

Hoffman is one of the few real deals out there, who is surprisingly generous enough to share his wealth of wisdom - Rocky Chan, Partner at Mind Fund

Anyone who wants to look around the bend should grab his book to avoid the failures of the past and best plan how to lift off - Jon Littman, Co-author of The Ten Faces of Innovation and founder of

Every entrepreneur must read this book before embarking on his journey - Kim Nguyen, Berkeley Angel Network, South Bay Angels

Hoffman's Silicon Valley experience will give you all the necessary tools to successfully grasp the innovation mindset required to launch your startup and make it fly - Guillaume de Dorlodot, founder and CEO of Startup Basecamp

Hoffman's Make Elephants Fly shows you the most effective ways to make the impossible possible - Toshitada Nagumo, CEO of Fenox Venture Capital

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