Soft Power: The New Great Game (Paperback)
  • Soft Power: The New Great Game (Paperback)
zoom

Soft Power: The New Great Game (Paperback)

(author)
£10.99
Paperback 416 Pages / Published: 01/04/2021
  • 5+ in stock

Available

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

In recent years the modern world has developed a brave new concept: 'soft power'. It is the power of friendly persuasion rather than command, and it invites nations to compete (as they did in the nineteenth century) to expand their 'sphere of influence' as brands in a global marketplace.

In Bloody Foreigners and The Last Wolf, Robert Winder explored the way Britain was shaped first by migration, and then by hidden geographical factors. Now, in Soft Power he reveals the ways in which modern states are asserting themselves not through traditional realpolitik but through alternative means: business, language, culture, ideas, sport, education, music, even food - the texture and values of history and daily life.

Moving from West to East, the book tells the story of soft power by exploring the varied ways in which it operates - from an American sheriff in Poland to an English garden in Ravello, a French vineyard in Australia, an Asian restaurant in Spain, a Chinese Friendship Hall in Sudan; the fact that fifty-eight modern heads of state were educated in Britain; the student exchange that took a teenage Deng Xiaoping to a small town on the Loire; the way that Japan could seduce the world with chic food and smart computer games.

Now there may be a new twist in this Great game. With soft power's quiet ingredients - education, science, trade, cultural values - and a new emphasis on shared mutual interest, it may be the only force supple enough to tackle the challenges the future looks likely to pose - not least the slam-the-door reflexes pulling in the other direction.

Publisher: Little, Brown Book Group
ISBN: 9780349143460
Number of pages: 416
Weight: 321 g
Dimensions: 196 x 126 x 30 mm


MEDIA REVIEWS

Winder is a highly knowledgeable guide to this slippery subject. His book is also beautifully written in an enviably easy
style. There is not a redundant sentence in it and the details are expertly chosen and revealing

* Literary Review *
The book reflects its author's intelligence and wide reading -- Max Hastings * Sunday Times *
Stimulating . . . fascinating * Mail on Sunday *

You may also be interested in...

The Wretched of the Earth
Added to basket
On Liberty
Added to basket
£5.99
Paperback
The Prince
Added to basket
£7.99
Paperback
The Establishment
Added to basket
£10.99   £8.99
Paperback
Them: Adventures with Extremists
Added to basket
The Prince
Added to basket
£4.99
Paperback
I Am Malala
Added to basket
£7.99
Paperback
The Origins of Political Order
Added to basket
The Communist Manifesto
Added to basket
The Prince
Added to basket
£10.00
Hardback
The Righteous Mind
Added to basket
The Politics
Added to basket
£9.99
Paperback
The Social Contract
Added to basket
A Spy Among Friends
Added to basket
The Communist Manifesto
Added to basket
This Changes Everything
Added to basket

Please sign in to write a review

Your review has been submitted successfully.