Nudge (Hardback)
  • Nudge (Hardback)
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Nudge (Hardback)

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£20.00
Hardback 384 Pages / Published: 24/08/2021
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An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives

"If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read." Robert Cialdini, New York Times bestselling author of Influence

"Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise." Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow

Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture"-a concept the authors invented-to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives-COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances that we don't want and keep us from getting what we do want)-all while honoring one of the cardinal rules of nudging: make it fun!

Publisher: Yale University Press
ISBN: 9780300262285
Number of pages: 384
Dimensions: 216 x 140 mm
Edition: The Final Edition


MEDIA REVIEWS

"Amusing, enlightening and approachable...The hugely influential Nudge is essential reading. It shows you the template of technocracy."-Alexander Adams, The Critic



"This eminently readable and most enjoyable book has a few new chapters added to it since 2008. The authors have taken out areas that are now seen as obsolete due to technological advances since the book was first written. New chapters cover areas such as 'Sludge', a term they use to indicate the bureaucratic difficulties in attempting to take action - which still acts as a disincentive to change in so many areas and so many countries around the world."-Vicky Pryce, The Society of Professional Economists

"Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise." Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow

"Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It's the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original." Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

"Nudge has changed the way we think about both business's and society's biggest problems. The Final Edition is full of new insights and well worth reading." Eric Schmidt, former CEO of Google

"We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good." Adam Silver, NBA Commissioner

"If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read." Robert Cialdini, New York Times bestselling author of Influence

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“Consider yourself nudged”

Changes in life can be hard to make, especially if they involve many choices, which are almost just as hard to make. Nudge is all about these choices and decision. It considers factors that involve in making them and... More

Paperback edition
Helpful? Upvote 79

“Deserved his Nobel Prize”

I read this book and found it easy to follow. Not only is it written in a clear and easy to understand way, it is written with a great deal of wit and humour.
Highly recommended, worth five stars.

Paperback edition
Helpful? Upvote 53

“Influential and still relevant”

This original edition is still worth reading, despite the fact an updated version is imminent, not least to track how some of the ideas presented have begun to influence public and business policy during the last... More

Paperback edition
Helpful? Upvote 12

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