9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands (Paperback)Jagdeep Kapoor (author)
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9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a `must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
Publisher: SAGE Publications India Pvt Ltd
Number of pages: 108
Weight: 136 g
Dimensions: 215 x 139 x 8 mm
Edition: 2nd Revised edition
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