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50 Management Ideas You Really Need to Know - 50 Ideas You Really Need to Know Series (Hardback)
  • 50 Management Ideas You Really Need to Know - 50 Ideas You Really Need to Know Series (Hardback)

50 Management Ideas You Really Need to Know - 50 Ideas You Really Need to Know Series (Hardback)

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Hardback Published: 03/04/2008
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The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

Publisher: Quercus Publishing Plc
ISBN: 9781847240095

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