Visit our Christmas Gift Finder
33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (paperback) (Hardback)
  • 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (paperback) (Hardback)
zoom

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (paperback) (Hardback)

(author)
£13.99
Hardback 200 Pages / Published: 26/02/2009
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks-and how you can, too.

Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking.

Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative-from planning through measurement, and beyond.

Getting on, getting started, and making social networks work for you
Defining and implementing your optimal social networking strategy Leveraging the amazing power of the microcelebrity
Achieving worldwide impact in the niche that matters to you Transforming social and cultural capital into financial capital
Be generous, build your trusted personal network-and discover all you get in return Profiting from the knowledge you never knew you had
Opening your organization's own social networking channels- inside and out

Publisher: Pearson Education (US)
ISBN: 9780137154357
Number of pages: 200
Weight: 380 g
Dimensions: 236 x 158 x 16 mm

You may also be interested in...

Traction
Added to basket
£12.99
Paperback
Key Person of Influence
Added to basket
Commercial Awareness 2015/16
Added to basket
Making Ideas Happen
Added to basket
The Every Day MBA
Added to basket
£14.99
Paperback
Switch
Added to basket
£9.99
Paperback
How to Think Strategically
Added to basket
Strategic Thinking
Added to basket
£16.99
Paperback
The McKinsey Way
Added to basket
Lean Thinking
Added to basket
£7.00
Paperback
4 Disciplines of Execution
Added to basket
Growth Hacker Marketing
Added to basket
Key MBA Models
Added to basket
£29.99
Paperback
Business Analysis Techniques
Added to basket

Please sign in to write a review

Your review has been submitted successfully.