140 Characters: A Style Guide for the Short Form (Paperback)Dom Sagolla (author)
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The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill.
In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.Covers basic grammar rules for short-form writingThe equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messagesHelps you develop your own unique short-form writing style
140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.
Publisher: John Wiley and Sons Ltd
Number of pages: 208
Weight: 226 g
Dimensions: 213 x 141 x 14 mm
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