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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization (Paperback)
  • 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization (Paperback)
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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization (Paperback)

(author)
£26.99
Paperback 336 Pages / Published: 23/10/2012
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The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Publisher: John Wiley & Sons Inc
ISBN: 9781118083468
Number of pages: 336
Weight: 682 g
Dimensions: 231 x 197 x 17 mm

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