100 MORE Things Every Designer Needs to Know About People (Paperback)Susan Weinschenk (author)
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Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another "design guidelines" book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.
Publisher: Pearson Education (US)
Number of pages: 288
Weight: 534 g
Dimensions: 227 x 179 x 13 mm
- Roger Dooley, author of Brainfluence
"Susan Weinschenk has been at the forefront of behavioral design for years and with this book she's added MORE than ever."
- Nir Eyal, author of Hooked: How to Build Habit-Forming Products
"From psychographics and linguistic cues to the counter-intuitive perks of designing for disfluency, Weinschenk's book is a psychological tour de force that delivers 100 of the most powerful scientific insights every designer needs to know."
- Nathalie Nahai, Web psychologist and author of Webs of Influence: The Psychology of Online Persuasion