This new volume in the '10 Principles' series provides an overview of fashion design from initial sketch to finished product and promotion. Fashion is a creative industry, but it is also big business. The principles set out in this book will introduce the reader to both the creative and the business aspects of fashion. The ability to translate fresh new ideas into affordable and desirable clothing that sells is the basis of the fashion industry. Being able to spot the trends and effectively target the customer are important steps in that process. What goes on behind what the consumer sees on the runway and what they ultimately see in stores involves the varied skills of designers, contractors, stylists and merchandisers. It is all of these aspects that make fashion an exciting career choice. In '10 Principles of Fashion Design', the authors share their knowledge of the fashion industry to create a practical handbook describing all of the steps from initial idea to the fundamentals of colour, texture and line, to pattern-making and construction, to getting the product into the marketplace.
Publisher: Vivays Publishing Ltd