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Doughnut Economics: An Animated Guide

Posted on 24th April 2017 by Martha Greengrass
Economics is broken. Can it be fixed?

Kate Raworth's Doughnut Economics aims to answer the most complex and pressing economic questions of our time. By identifying seven critical ways in which economics has been led astray she suggests we need a new model of economic thinking, one fit for the twenty-first century. Here, in a series of animations made to accompany the book, she explains her theories.

What on earth is Doughnut Economics?

In Doughnut Economics, Kate Raworth identifies seven critical ways in which mainstream economics has led us astray, and sets out a roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. Playful and eloquent, Doughnut Economics offers a game-changing analysis and inspiration for a new generation of economic thinkers.

Watch a series of animations made to accompany the book which explain the theories at the heart of Kate Raworth’s revolutionary model for a safer, fairer and greener world.

Change the Goal:

Nurture Human Nature:

Get Savvy with the Systems:

Create to Regenerate:


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