On Message: Precision Communication for the Digital Age (Paperback)

by Theo Theobald

Format: Paperback 200 pages

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Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. "On Message" provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication. Examining how to capture more followers who listen for longer and more intently, "On Message" will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.

Book details

Published
03/01/2013

Publisher
Kogan Page Ltd

ISBN
9780749464875


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