Part of the "Test Your" series, this book aims to develop the vocabulary required by professionals and pre-service students. It provides simple test materials of around 500 key concepts and terms in the field of marketing. The book is divided into eight chapters. Topics and key concepts tested include market research, consumers and market segmentation and marketing planning. The materials can be used as part of a language course for business professionals or for self-study. Each book in the series contains an answer key and a word list.
Penguin Books Ltd
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