Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Hardback)

Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter enables people to interact much the way they do face-to-face, honestly and authentically. One minute you're complaining about the weather with local friends, the next you're talking shop with a colleague based halfway across the globe. No matter where you're from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you'll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. "Twitterville" features many true stories, but it also recounts those of ordinary business people who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch.