Only Connect: The Art of Corporate Storytelling (Paperback)

by Robert Mighall

Format: Paperback 192 pages

In stock

Usually despatched within 24 hours

Price check

RRP £12.99


You save: £1.80

Delivered FREE
in the UK

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.

Book details


LID Publishing


Other books by this author See all titles

This book can be found in...

The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.