The Art of Perception (eBook): Memoirs of a Life in PR

by Robert Leaf

Format: eBook
File type: EPUB DRM

Available for immediate download

To download this eBook, simply 'Add to basket' and pay at the Checkout as normal. Don't forget to download Digital Editions too, if you don't already have it.

You can not earn Waterstones Card points on eBooks

eBooks

RRP £16.00

£12.80

You save: £3.20

Add to basket

The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the twentieth century's most powerful individuals, and controlled some of the biggest news stories of the time. Now, in an age of twenty-four hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, perception management has never been more essential for individuals and corporations alike. In a memoir which is as informative as it is entertaining, Robert Leaf shares a lifetime's experience in spreading the gospel of PR around the world which will prove invaluable as much for those in PR as to those with an interest in modern media.

Product details

Published
01/09/2012

Publisher
Atlantic Books

ISBN
9780857899590


Other books by this author See all titles