E-preneur: From Wall Street to Wiki - Make Money from the Changing Online World

Synopsis

We're all familiar with the likes of YouTube, MySpace, Facebook and Google - these highly successful websites are living proof that advances in the internet (dubbed Web 2.0) present great opportunities to create extremely successful businesses. Web 2.0 encourages users to create content, share information and communicate more freely. And when users collaborate on a mass scale this is known as crowd power. But just how can businesses use Web 2.0 to grow? This book uncovers how you can get your business into the online marketplace, and how web 2.0 can help your business grow its profits. The most successful online businesses are harnessing user involvement to help their businesses thrive. By getting direct involvement from their customers, you can generate ideas, market test new products and create brand advocates more effectively and efficiently than by using traditional methods. e-preneur is the first book to survey, analyse, and make sense of how to harness this powerful new marketing tool. It reveals how to use mass collaboration and online networking to grow your business.