Intersection (eBook): How Enterprise Design Bridges the Gap between Business, Technology, and People

by Milan Guenther

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  • Provides a framework to leverage business technology for envisioning, delivering, and enhancing products and services as building blocks for an overarching enterprise experience
  • Teaches how to align and integrate business strategy, brand identity, and enterprise architecture initiatives to shape a consolidated enterprise-wide design strategy and practice
  • Explains how to implement the framework to rapidly assemble and deploy solutions such as portals, web sites, mobile or back office systems using reusable assets to create relevant touch points with people
  • Uses powerful information design techniques, extensive information graphics, and a very distinct visual style to illustrate and support the topics covered
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    Morgan Kaufmann


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