Surfing the Global Tide (eBook): Automotive Giants and How to Survive Them

by Michael S Wynn-Williams

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File type: EPUB DRM

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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

Product details

Published
22/04/2009

Publisher
Palgrave Macmillan

ISBN
9780230240483


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