Consumer Behaviour: A European Perspective (Paperback)

by Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg

Format: Paperback 728 pages

Not available on Waterstones.com

 

Find on Marketplace

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

Book details

Published
16/11/2009

Publisher
Financial Times Prentice Hall

ISBN
9780273717263


Other books by this author See all titles

 

Customers who bought this title, also bought...

This book can be found in...

The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.