Sams Teach Yourself Google Analyticsa in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google Analytics to accurately measure your website's performance--and improve it! 10 minutes is all you need to learn how to! * Quickly create a Google Analytics account and add Google Analytics to your site * Define goals and measure how well your site is achieving them * Track visitors from search engines, pay-per-click advertising, email, and other sources * Discover the pages your visitors view, how long they stay, and where they exit * Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files * Identify your best and worst content, and fix poorly performing pages * Improve your site by tracking error pages and broken links * Measure AdWords traffic, position, and e-commerce performance * Manage Google Analytics through the Dashboard * Customize Google Analytics to work more effectively with your site * Capture more accurate information by filtering out internal traffic * Choose the right reports and data, understand them, and act on what you learn
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