Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions (Hardback)

by Maria Manuela Cruz-Cunha, Patricia Goncalves, Nuno Lopes, Eva Maria Miranda, Goran D. Putnik

Format: Hardback 1126 pages

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Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.

Book details

Published
15/11/2012

Publisher
Business Science Reference

ISBN
9781613501689


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