Retailing Principles: A Global Outlook (CD-ROM)

by Lynda Gamans Poloian

Format: CD-ROM

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This introduction to the world of retail provides a global perceptive enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers and discusses the effects of the September 11th tragedy on retailing.

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Fairchild Books


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