Stop Telling, Start Selling: How to Use Customer-focused Dialogue to Close Sales (Paperback)

by Linda Richardson

Format: Paperback 272 pages

10+ in stock

Usually despatched within 24 hours

£11.99

Delivered FREE
in the UK

Add to basket

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.

Book details

Published
01/11/1997

Publisher
McGraw-Hill Professional

ISBN
9780070525580


Other books by this author See all titles

This book can be found in...

The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.