The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and Online (Paperback)
by Kari Chapin
|Format:||Paperback 224 pages|
Not in stock
Usually despatched in 3-5 days
You save: £2.40
First, determine the right price for every item, not too expensive and definitely not too cheap. Whether the product is beaded jewellery or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy. Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ('Your place to buy & sell all things handmade') is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair. For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships. Wrapping everything up with media advice and tips on how to get the word out, "The Hand-made Marketplace" is the sales and marketing bible that today's crafters need.
Storey Publishing LLC
Other books by this author See all titles
Customers who bought this title, also bought...
You save: £1.60
Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business (Paperback)
You save: £0.61
This book can be found in...
The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.