Principles of Retailing (Hardback)

by John Fernie, Christopher Moore, Suzanne Fernie

Format: Hardback 392 pages

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Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.

Book details

Published
23/06/2003

Publisher
Butterworth-Heinemann Ltd

ISBN
9780750647038


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