Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Paperback)
|Format:||Paperback 482 pages|
Not in stock
Usually despatched in 2-3 weeks
in the UK
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
SAGE Publications Inc
Other books by this author See all titles
This book can be found in...
The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.