Advertising of the 50s (Hardback)

by Jim Heimann

Format: Hardback 320 pages

Publication abandoned, other editions may be available

 

This is a Taschen 25 - Special edition! As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. In this 25th anniversary special edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it - the full spectrum of products and services available to the eager American consumer. These ads portray an accurate picture of the colorful capitalism that dominated the spirit of the 50s. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit the newsstands.

Book details

Published
25/03/2011

Publisher
Taschen GmbH

ISBN
9783836523189


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