Business Research: A Practical Guide for Undergraduate and Postgraduate Students (Paperback)

by Jill Collis, Roger Hussey

Format: Paperback 376 pages

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A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions. A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.

Book details

Published
29/11/2013

Publisher
Macmillan

ISBN
9780230301832


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