Fashion and the Consumer - Understanding Fashion (Paperback)

by Jennifer Yurchisin, Kim K. P. Johnson

Format: Paperback 224 pages

Not in stock

Usually despatched in 3-5 days

Price check

RRP £17.99

£17.09

You save: £0.90

Delivered FREE
in the UK

Add to basket

This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption. Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.

Book details

Published
01/10/2010

Publisher
Berg Publishers

ISBN
9781845207984


Other books by this author See all titles

 

Customers who bought this title, also bought...

The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.