In our rapidly changing digital world, cutting-edge technology is often the key to being successful in the marketplace. Find information on how to finance a new business, perform product and market analysis, and develop strategy while perfecting management techniques. Using the Maelstrom Matrix paradigm, Bowen offers executives and managers better understanding of market and technology trends to form clear strategies for product development and release. A perfect blend of technology and entrepreneurship that provides the professional with the tools necessary to begin a technologically driven company.
Other books by this author See all titles
You save: £2.00
You save: £2.25
You save: £1.00
You save: £0.70
This book can be found in...
The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.