Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms - Perspectives on Europe S. (Hardback)

by J.R. Nicholls, Malcolm Sargent

Format: Hardback 192 pages

Not in stock

Usually despatched in 2-4 weeks

£65.00

Delivered FREE
in the UK

This work is based on case studies of the international and European development of 12 small/medium-sized food and drink firms in four countries (the UK, France, Belgium and Portugal). The cases are introduced first. Analysis and practical recommendations follow.

Book details

Published
21/02/1996

Publisher
Avebury

ISBN
9781859721414


Other books by this author See all titles

The prices displayed are for website purchases only, and may differ to the prices in Waterstones shops.