International Retail Marketing: A Case Study Approach (Paperback)

by Grete Birtwistle, Margaret Bruce, Terry Leahy, Christopher Moore

Format: Paperback 280 pages

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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Book details

Published
26/06/2004

Publisher
Butterworth-Heinemann Ltd

ISBN
9780750657488


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