The Busines gives a lively and contemporary overview of industry and commerce in society. It is designed for 16-19 year old students and is suitable for a wide range of courses including A level Business Studies and Advanced Business GNVQ. The book is written in a clear and accessible style and filled with relevant illustrations, photographs and activities. Every key business function is covered - marketing, design, information technology, finance, personnel, production, management and small business, with a final chapter on business integration for international success. The case studies, drawn from a range of businesses, are particularly relevant to students taking GNVQ as well as offering a wealth of information about business practice.
Hodder & Stoughton Ltd
Publisher and industry reviews
I do recommend members who teach business studies to 14-19 year old students to take a look at this book. Within its chapters it includes many of the issues that affect or will affect students lives, such as the environment, technology and not least planning their personal finances so that they are responsible for their own futures. -- Focus on Business Education 20011101
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