Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation

by Gerry Johnson, Richard Whittington, Kevan Scholes

Format: Mixed media product 773 pages

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Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.

Product details

Published
14/12/2010

Publisher
Financial Times Prentice Hall

ISBN
9780273737025


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