in the UK
World Consumer Lifestyles Databook is an ideal resource to consult if you want to build detailed profiles of consumers. It is full of hard-to-research statistics which highlight similarities and differences in lifestyles for 76 countries. At a glance you can compare population structures, health and living standards, home ownership patterns, household profiles, labour force indicators, income and earnings, consumer and family expenditure, education, eating habits, drinking habits, smoking habits, leisure habits, saving and investments, media, transport, tourism, communications and crime. All data are presented in easy to read, comparable statistical tables. Data spans 20 years, allowing you to understand how lifestyles have changed in the last two decades
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