Consumers
by Eric J Arnould, Linda Price, George Zinkhan
| Format: | Hardback 768 pages |
|---|
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Synopsis
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.
Book details
Published
01/07/2001
Publisher
Irwin Professional Publishing
ISBN
9780256133608
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