50 Management Ideas You Really Need to Know - 50 Ideas You Really Need to Know Series (Hardback)

by Edward Russell-Walling

Format: Hardback 208 pages

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The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

Book details

Published
03/04/2008

Publisher
Quercus Publishing Plc

ISBN
9781847240095


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