So, You Want to Start a Business? (eBook): 8 Steps to Take Before Making the Leap

by Edward D. Hess, Charles F. Goetz

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Synopsis

Build the Successful Company You've Always Wanted to Own!

Avoid the 8 disastrous operational mistakes that kill new businesses

Walk step-by-step through the entire process of building a winning business

Master 55 amazingly simple rules of business success

For every entrepreneur and potential entrepreneur...no previous business experience necessary!

Launch the winning business you’ve always wanted...or make more money in the business you've already started!

More than 5,000,000 new businesses are started each year...but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 "killer mistakes" that cause most business failures - and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.

Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.

Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There's nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true - starting right now.

What really makes a successful entrepreneur?

What they do, how they act...and how to find your best path to business success

Get the 3 "Ws" right from the start: What will you sell, who will buy it - and why will they buy it?

55 simple, indispensable rules for success

What you must know about customers, competitors, and your employees

The art and science of managing people, operations, and growth

Create processes, set priorities, maximize quality, measure people - and improve every day.

Product details

Published
27/08/2008

Publisher
FT Press

ISBN
9780132698993


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